How It Works

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How It Works

Week 1: Clarity First

  1. Deep-dive into your current situation, goals, and ideal client.
    For example:

    • Are you losing clients because they can't figure out how to book?

    • Are new clients not finding you online at all?

    • Are you getting inquiries, but they're not converting?

    • Are you hoping to attract more premium, loyal clients?

  2. Audit your website, booking system, and Google presence to find exactly where you're losing clients.

  3. Research your local competitors to identify where you can stand out.

  4. Map a clear brand direction built around your goals (what it should look, feel, and sound like to position you as the high-end, professional option in your area).

Week 2 – 4: Design & Build

1. Design your full brand identity so your salon finally attracts the premium clients your work deserves. 2. Build your complete website: every page written, designed, and optimized to move visitors toward one action, booking your services. 3. Integrate your booking platform directly into your salon's site, with services and stylist scheduling built in and tested (so clients can book themselves without back-and-forth texts or phone calls, freeing you up to focus on your team and your salon services).

Week 2 – 4: Design & Build

1. Design your full brand identity so your salon finally attracts the premium clients your work deserves. 2. Build your complete website: every page written, designed, and optimized to move visitors toward one action, booking your services. 3. Integrate your booking platform directly into your salon's site, with services and stylist scheduling built in and tested (so clients can book themselves without back-and-forth texts or phone calls, freeing you up to focus on your team and your salon services).

Week 5: Get Found & Get Booked

1. Build your SEO foundation so your website gets found by the right people over time. 2. Fully set up and optimize your Google Business Profile. 3. I'll select the best photos that showcase your salon's work, and optimize your services, categories, and description so you look credible the moment someone finds you.

Week 5: Get Found & Get Booked

1. Build your SEO foundation so your website gets found by the right people over time. 2. Fully set up and optimize your Google Business Profile. 3. I'll select the best photos that showcase your salon's work, and optimize your services, categories, and description so you look credible the moment someone finds you.

Week 6: Launch & Hand Off

1. Launch your new site and confirm everything is live, tested, and functioning. 2. Walk you through your salon's full system on video so it's ready to start getting you more bookings from day one. 3. Hand off your salon's brand assets, organized and ready to use (your logo files, color codes, and fonts ready to go for future social media posts, printed posters, or anything else you need down the line). 4. I will be available for 30 days afterwards to make sure you’re all set up mail for any questions after launch!

Week 6: Launch & Hand Off

1. Launch your new site and confirm everything is live, tested, and functioning. 2. Walk you through your salon's full system on video so it's ready to start getting you more bookings from day one. 3. Hand off your salon's brand assets, organized and ready to use (your logo files, color codes, and fonts ready to go for future social media posts, printed posters, or anything else you need down the line). 4. I will be available for 30 days afterwards to make sure you’re all set up mail for any questions after launch!